In my attempts to be a consistent blogger, I’ve read books, including ProBlogger and Platform and blogs like ProBlogger and Become a Blogger and almost all of them have you ask yourself why you’re blogging. They are pretty clear that without a strong reason to blog doing it consistently is highly unlikely. I’ve come up with more than a few answers to the question such as, “keep a record of what I’m doing with my girls so they know what I was thinking while they were growing up,” and “logging my daily experiences that might be useful to someone else.”

So What’s It Going to Be This Time

Another tip for being a “successful” blogger is to be focused, but I’ve always found that focus just leads to a dearth of posts. I’m never sure if what I’m currently interested fits the focus of the blog. I have tried to force a fit, but that just makes the writing too difficult.

So, I don’t know what the focus is going to be. I’m going to experiment and play around until I find a topic and a voice. I know I want to talk about building apps and the surround tech ecosystem. I will talk about books I read which are mostly about programming, small business, productivity, and Christianity. I will point out interesting articles and podcasts. I may throw in some TV shows, YouTube videos, anime, and manga that I enjoy. How will this have any kind of “through line?” I don’t know except that it is all stuff I enjoy. A little of it is just entertainment, but most of the stuff I enjoy has some sort of lesson either real or imagined.

The Ulterior Motive

I do have an underlying motive and that is to build my credibility so others will trust the products (like apps) and services (like employment) I provide and enable me to sell them.

Here I go again. Another attempt at blogging consistently. Will it be any different? I hope so.

Why will it be any different?

  1. I’m not restarting Vocation in the Valley. That site has some very specific expectations regarding the type of content. I (and if anyone still reads it) expect that site to focus on my vocations as father, husband, Lutheran laymen, etc. and generally on how my life is influenced by my faith in Christ. I feel that I’m pretty free to take this site in any direction I want.

  2. I’m not striving for perfection. As the tagline implies, I’m not going to try for my usually perfection or efficiency. In parts of my life, those traits help me by pushing to be better or get more done. But with blogging and apps and endeavors where I’m the ultimate gatekeeper, I just tend to not ship or work on things unless I can be perfect and efficient. I’m going to ramble. I’m going to publish rough drafts. I’m going to ship apps that need to be iterated on. I just want to do stuff and improve.

  3. I just want it to be. I don’t honestly know if I’ll sustain this past today, but I have reasons that I want to blog that lead me to think I can be more consistent.

MacBooks (the whole lineup) use glass for their trackpads. Why not sapphire from their new plants. Why use sapphire? Because it enables TouchId (okay, I don’t know that you must use sapphire for TouchID). What else do you need for TouchID? The secure enclave on the A7. Instead of pulling out the secure enclave into a separate chip, why not just put in an A7. It takes more than a few leaps, but I’m interested in brainstorming right now.

Update: If I’m going to speculate, why not put it in every Mac? How the user interacts with it is a design question, but from a technology perspective it would great to have TouchID on all machines. The economies of scale bring the cost of the A7 down even further.

I really enjoyed this interview with Black Eyed Peas front man and Beat co-founder He talks about Beats being a good cultural fit. He talks about how Beats is an aspirational brand for those who dream about being athletes and musicians. Apple has always been that for artists and designers. He hopes this inspires inner city kids to look at entrepreneurship as something to dream about.

On selling to Apple:

You have to look at it like, How is it good for kids in inner cities first? How do kids in inner cities not only dream about being athletes and musicians, but now, entrepreneurs, and bringers of new, disruptive, cool, lifestyle products. A whole new spirit just popped from this one announcement. The game has been elevated. No longer will [young kids say], “Yo, I got 16 bars. Yo, I’m out here hustlin.” It’s, “Yo, I educated myself so that I too can bring a consumer product to market. I too have ideas about the digital world. I too can be in the conversation.” And because it’s Beats by Dre, it’s going to happen in corners of America that you never thought would be bringing stuff to market.