In my last post I mentioned that I was focusing on a niche that is not known for being profitable. The niche I’ve chosen to serve is the devotional and educational needs of orthodox, liturgical Christians.

I have no illusion that this area is going to make me rich, but since I’m a member of this niche I know how much we could benefit from a wide range of resources and the satisfaction in serving this group is worth more to me than the profits. Plus, I do believe this niche can support the $2000 in revenue a year that I defined as success.

What are the next steps? Product creation and marketing. I have very specific ideas I want to test for both. The product has an actual business model and the marketing effort is something I could actually get behind (doesn’t just feel like sales).

Do you have an idea for a technology product that could serve the devotional and/or educational needs of Christians? Shoot me an email at (brian@yamabe.net)[mailto:brian@yamabe.net] or tweet me @byamabe.

How does a husband and father of two with a full-time job, elder at his church, and various other responsibilities start and grow a business in a niche which is not perceived to have a highly profitable user base? I don’t know, but that’s the journey I want to go on and document.

I’ve been walking on and around this path for a long time. I’ve created apps with no business model. I’ve done consulting with no long term plan for where to go. I’ve brainstormed and daydreamed. I’ve come to realize that this direction is where I’ve always headed, it’s just my definition of success that has needed clarity. At this stage in my life, with the commitments I have, success would be being able to pay for the development tools and software I use and honing my skills so that my technical chops are up-to-date if I were to lose my current job. On the revenue side that would entail generating about $2000 a year. On the skill side that would mean being skilled in a development environment other than Java.

That’s the introduction. Let’s see where this goes.

I am more and more becoming aware that when I make poor comments, especially when responding online, I have been blinded by some preconceived notion about the argument the other person was making and not addressing what the author actually meant.

Most recently I asked the author of an (article on Swift)[http://owensd.io/2014/08/28/tuples-new-struct.html] why he used tuples instead of multiple return values. Well, if I had done a little more digging I would have noticed that multiple return values are tuples. But when I originally read the article, I saw the named elements of the tuples in his example and didn’t connect that the multiple return values were tuples. Looking back it was quite clear, but I just missed it. Yes, I look foolish, but because I asked the author a question, at least I don’t look like a jerk.

I remember a couple of occasions online where I commented with my own arguments and looking back I didn’t fully comprehend the authors points and my own arguments just made me look like a loudmouth.

So, the lesson is to really dig a little deeper on an article you want to comment on. See if you truly understand the problem or issue the author is trying to address. Then if you still have a problem with their point of view, ask a question. Never assert your own arguments, especially online.

I got an email today about having goals that inspire you. At least a couple times a week I hear a podcast or read a blog post about goals. What do you want to do? What makes your heart soar? What speaks to you? What can’t you stop thinking about? It’s this inwardly focused goal setting that I’m burnt out on.

I’ve dreamed of the big career, big money, independence, blah blah blah. But I’ve never followed through on the goals I set to achieve those things. Why? Mostly because they aren’t the things that are important to me. I’ll take a few steps on the path to the “big goals” and then jump off the path to attend to what my wife and daughters need. I learned very early in my marriage what focus on your career can do (80+ hours for months at a time) and I never want to do that again.

If my employment situation changes it might be necessary to compromise on some the family stuff I’m able to attend to, but I’ll talk to my girls and we’ll make a decision together as to how to proceed.

I’m 45 today. I can look a lot of the goals I’ve set in the past and see that I haven’t accomplished them, but I couldn’t be happier with where I am. I have a wonderful family, a nice place to work, and a Savior who continues to deliver His gifts of forgiveness, life, and salvation.

I was a fan of the original Ninja Warrior show from Japan and while I’m still partial to the motherland version, American Ninja Warrior is very enjoyable as well. That said, at the 2:50 minute of the video below, is the most amazing feat of creativity and athleticism I’ve seen on the either incarnation of the show and maybe ever.