Unprofitable Niche

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In my last post I mentioned that I was focusing on a niche that is not known for being profitable. The niche I’ve chosen to serve is the devotional and educational needs of orthodox, liturgical Christians.

I have no illusion that this area is going to make me rich, but since I’m a member of this niche I know how much we could benefit from a wide range of resources and the satisfaction in serving this group is worth more to me than the profits. Plus, I do believe this niche can support the $2000 in revenue a year that I defined as success.

What are the next steps? Product creation and marketing. I have very specific ideas I want to test for both. The product has an actual business model and the marketing effort is something I could actually get behind (doesn’t just feel like sales).

Do you have an idea for a technology product that could serve the devotional and/or educational needs of Christians? Shoot me an email at (brian@yamabe.net)[mailto:brian@yamabe.net] or tweet me @byamabe.

How Do I Document?

I don't have an answer to the question. I'm just riffing here. Trying to figure out how to create value for a yet to be determined audien...… Continue reading

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