Everything I understand about marketing is quid pro quo. I have never heard it described in any terms that didn’t come down to manipulation. Content marketing is giving people useful content so that they will trust you and buy your product or service. Email list building is giving away something of value so people will sign up to your list and you can then monetize them. Gary Vaynerchuk has something close to being palatable when he talks about giving away things with value (jabs) and not expecting anything for any one individual in return, but ultimately gives those things of value away expecting that at least some individuals will respond to his offers (right hook).
So how do I propose to do manipulation free marketing? For one, I’m not sure what I plan on doing can be called marketing. And second, I’m not sure if it will “work” – meaning aid me in reaching my $2000 / year definition of success. The plan is to give a lot of useful stuff away and sell a few useful things. Like I said, I don’t know if you can call that marketing or if it will work, but that’s all I feel comfortable doing.
This is really all I’ve ever done and it’s never worked at a large scale before, but I I have an idea to give things away more consistently and I think that consistency will be the key. So what are these things I plan to give away? First is a podcast and second are small iOS apps.
I don’t have a timetable yet for either of these things but this really is the only kind of marketing I can live with.